We love schools.
We know your enrollment calendar, your open houses, and how much is on your plate. And because we run campaigns for schools across the country, we know what’s working this season, and what isn’t.
Story-driven digital ads for independent schools
Make your school the one they can’t scroll past.
We turn your school’s true story into ads that stop right-fit families mid-scroll and bring them to your door. You get verified inquiry tracking, insights you can act on, and a clear path to your enrollment goals.
Most of our schools see increased inquiries within the first two weeks of launch.
Proud to tell the stories of
- Housatonic Valley Waldorf School
- Sanford School
- Tandem Friends School
- Christ Episcopal School
- Notre Dame High School
- Maumee Valley Country Day School
We get it
You were hired to build relationships with families, not to become a Meta Ads specialist.
You’re running admissions, marketing, communications, events, the website. Often all at once. Often as a team of one.
Meanwhile, there are fewer families to go around, and every school down the road is bidding for them. You know digital advertising can help your marketing and admissions efforts, but you don’t have time to master ad platforms, decode tracking, or chase your website vendor about a pixel.
With School Storytellers, you don’t have to. That’s our job, and it’s the only one we do.
What we believe
Schools deserve stronger digital marketing.
And you deserve a partner who gets your school, picks up the phone, and loves this work as much as you love yours.
We take story seriously.
Your school is more than a list of programs. We find the moments that make a family say “that's our school,” and put them in front of the right parents.
We never set it and forget it.
Good ads are never finished. We watch your campaigns every day, test new ideas, and tell you plainly what’s working and what we’re changing. We’re relentless testers.
It's all yours.
Your ad accounts, your ads, your data. You pay Google and Meta directly, and we never mark it up or take a percentage.
Our work
Built for the feed, not the viewbook.
Brand stories that make families fall for your school, and event ads that get them on campus. All made from your own photos and video, so every ad looks and sounds like you.
Want ads like these for your school?
“These ads make me feel proud to be an alumna, and proud to be working here. I see them and want to share. Through the years we've often complained about consultants not ‘getting it’… You get us!”
“Our admissions office has never been busier!”
“They are great listeners and really try to capture the essence of our school and what makes us different.”
“The partnership is collaborative, and discussions are strategic or tactical as needed. Much of our work is completed via email, saving time and gaining efficiencies.”
Join the schools that see more right-fit families.
How it works
Live within a week. Never on autopilot.
No menu to decode. Every school starts with the same strong foundation, and here’s how it comes together.
Every two weeks
Your dashboard, not a monthly PDF.
Every two weeks, you get a live reporting page at your school’s own address, plus a written update on what happened and what we’re changing. No login, no attachment to find, no waiting until month-end.
Built around you. We customize your dashboard to what your team actually needs to see, within reason: results by grade, by event, or side by side with your own enrollment numbers.
- Verified cost per inquiry, reconciled against your own form data
- Form results: how many families reached your forms, and how many filled them out
- Period-over-period comparison on every channel
- Written analysis and next steps: what happened, what we're changing, and what we need from you
- Data health monitoring, so we know if a connection breaks before you do
report.schoolstorytellers.com/your-school
Fall Open HouseSample data
Verified inquiries64▲ 18%
Cost per inquiry$92▼ 11%
Ad spend$5,890on pace
This cycleLast cycle
Landing page visits1,840
Started form702
Submitted221
Next steps: Shift budget from the 6th-grade awareness ad to the shadow-day static, which is converting at half the cost.
Proof, not guesswork
Most school ads can't tell which families they brought in. Ours can.
On a free 20-minute call, we’ll look at your website and enrollment system and show you exactly how we’d track every inquiry, from first click to submitted form.
From the blog
Ideas for school marketers
We can't wait to tell your story.
You already have everything that makes a family choose you. We’ll put it in front of the right families and show you the real numbers that prove it.