Social Media Organic Reach is Decreasing. What Does that Mean for Your Private School?
Before we dive into the numbers, let’s break down what “social media reach” means and why it’s important for private school marketing and admissions.
What is Reach?
It's not just a number – reach measures how many people know about your school. Unlike counting followers or impressions, it gives an accurate count of individuals impacted by your content, offering a realistic view of your audience size.
Why is Reach Vital?
Tracking reach on social media provides real-time insights into your campaigns' effectiveness, allowing you to tweak things as needed. It also reveals valuable info about active followers, the impact of partnerships, and the buzz around your online events and launches.
How is Reach Different from Impressions?
Unlike impressions, which count every view, reach gives a more realistic picture. It counts each person only once, no matter how many times they've seen your content.
How Can You Measure Reach?
The average reach rate can be calculated by dividing the total reach of a post by the total number of followers and multiplying the result by 100.
Where Can You Find Accurate Reach Data?
While third-party apps provide reach data, for accuracy, it's best to check Instagram’s native analytics dashboards.
How to view Meta Insights Here.
A 32% year-over-year decrease in organic reach is a wake-up call for private schools relying solely on traditional methods.
*Source: Socialinsiderdata
The Solution: Private School Digital Marketing
Enter digital marketing – a dynamic strategy that enables private schools to amplify their reach and actively connect with dream families. Instead of waiting for potential students and families to find your school, you can proactively showcase your school's unique story to your specific, right-fit audience.
Real Results from Real Schools
Private schools who partner with School Storytellers in 2023 experienced a remarkable 315.7% increase in reach on Instagram. The impact is tangible, with a 47% surge in year-over-year inquiries. For one school, this translated into 126 new inquiries for the upcoming school year – a testament to the efficacy of strategic digital marketing.
Paid Marketing and Organic Social Media Synergy
Paid digital marketing not only boosts overall brand awareness but also creates a positive trickle-down effect on private schools’ organic social media. It's a synergy that can help propel your school's story into the spotlight.
Unleashing Your Private School's Potential
Your school's story is unique, and it deserves to be heard. Let's work together to leverage digital marketing, craft compelling narratives, and effectively engage with your audience.
Take Action Today
Ready to see real results for your school? Connect with us at School Storytellers, and let's embark on a journey to amplify your school's story through the power of digital marketing.
