The Strategic Advantage of Ads Manager Over Boosted Posts

Real Story, Real Results

Ever found yourself tempted by that "Boost Post" button on Facebook or Instagram? It's like the easy button for social media advertising, right? It's tempting to go for the quick fix, especially when time is short, and you're juggling a dozen other tasks as a team of one as a private school marketer or admissions leader. Throw in a restrictive marketing budget, and $15 towards a boosted post sounds great. But, as many have found, the easiest route doesn't always yield the best results.

Before School Storytellers

A school we partnered with relied mainly on boosted posts before we arrived on the scene.

Eager to spread the word, they opted for a boosted post—a few clicks, a set budget, and voilà, the ad was live. It seemed straightforward enough until they noticed something unsettling: their cost per link click was soaring 20% higher than what their peers were experiencing with similar efforts. Facebook actually shared this result. 

After School Storytellers

When we partnered with a private school to promote their open house event, we didn't just set up ads; we created a campaign that resonated with their dream families. Our collaborative process involved understanding the unique values and strengths of the school, ensuring that every ad spoke directly to the aspirations of prospective parents and students.

The results spoke volumes. Through a meticulously strategized Ads Manager campaign, we not only enhanced the school's visibility but significantly increased engagement.

The open house campaign brought in 36 sign-ups, with 13 attributed directly to the Ads Manager efforts over just four days—a contrast to the 6 sign-ups from the previous boosted post approach.

Making the Choice

For private schools looking to make a real impact, the choice becomes clear. While boosted posts offer a quick and easy way to extend your reach, Ads Manager allows for more precise targeting that allows us to reach your potential families, turning views into visits and likes into sign-ups.

In the end, private school marketing is about making connections that resonate. It's about telling your story in a way that speaks directly to the hopes and dreams of prospective families. And while the simplicity of boosted posts has its appeal, the tailored approach of Ads Manager can turn your marketing efforts into meaningful conversations.

Your Digital Storytelling Partner

With School Storytellers, you're not just gaining access to our technical abilities required to navigate ads manager; you're partnering with storytellers who understand the core of private school marketing. Our role goes beyond setting up ads; we're here to amplify your story, to attract your dream families to your (digital) door.

In the digital age, where every interaction can pave the way to new beginnings, choosing the right partner for your digital marketing endeavors is crucial. School Storyteller is dedicated to not just meeting but exceeding your expectations, ensuring that your school's digital presence is not only seen but felt, resonating with every dream family looking for a place where their children can thrive.

So, next time you're about to hit 'Boost Post,' take a moment to consider if a digital marketing partner is what you need to make meaningful movements towards your goal. It might require a bit more time and effort, but the results could be just what your school needs to fill its halls with eager new faces.

Book a free consultation with us today.