How to Increase Your School’s Social Media Engagement
At School Storytellers, we're not just about marketing – we're about uncovering the rich narratives that schools have to share with the world. We believe in the profound power of your school's story to not just inform but deeply connect with families seeking an exceptional education.
In 2023 people spent an average of 454 minutes (7 hours and 34 minutes) a day consuming digital media. (source: orbelo.com)
In a digital age teeming with information, how do you cut through all that noise and capture their attention?
With authentic stories reaching directly into the hearts of your prospective parents and students.
Today, let's talk about the art of storytelling and how you can implement it to tell your school’s story for digital marketing:
Authenticity is Key
Your school's story is unique – embrace it! Share genuine moments, celebrate successes, and let your audience see the heart and soul of your institution.
In addition, dig deeper into the moments that define your school. Beyond accolades, it's the stories of resilience, innovation, community support, and student achievements that truly resonate. We encourage you to share these stories through engaging content formats like video testimonials, alumni success stories, and behind-the-scenes glimpses of school life.
Know Your Audience
We're relentless researchers because we understand the importance of knowing your prospective students and families. When you understand your dream families – their aspirations and concerns – you will be able to better connect with them through your digital advertising efforts.
Tailoring your message to meet the wants and needs of your target families is crucial. Create personas of your ideal families to better understand their journeys. From there, craft your narrative to speak directly to them, using channels and messaging that align with their behaviors and preferences.
(We aim to have dream families look at an ad and think, “Yes! This is exactly what I’ve been looking for!”)
Consistency is Queen
Just like in the classroom, consistency matters in your digital presence. Whether it's posting regular updates, engaging with your audience, or maintaining a cohesive brand voice – consistency builds trust.
Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
Establish a content calendar that reflects your school's key messaging themes and events. Consistency in storytelling does not mean monotonous repetition but weaving your core values across diverse content, ensuring that your brand voice remains unmistakable and reliable across all digital platforms – at all times of the year, not just during admissions season!
Test, Learn, and Optimize
The digital landscape is ever-evolving, and so should your strategies. Be willing to test different approaches, learn from the results, and continuously optimize your efforts for better outcomes.
Adopt a mindset of continuous improvement. Utilize analytics to gauge the effectiveness of your stories in reaching and engaging your intended audience. Experiment with different formats and platforms, always aiming to refine your approach based on data-driven insights.
(School Storytellers is your partner in navigating these optimizations, bringing expert analysis and innovative strategies to the forefront of your marketing efforts.)
Embrace Innovation
Innovation in digital marketing is not just about jumping on the latest trend; it’s about finding new and meaningful ways to share your school’s unique story. From embracing new platforms to leveraging innovative content formats, don't be afraid to explore new horizons.
This could be through interactive virtual tours, AR experiences that bring your campus to life online, or leveraging emerging social platforms to reach younger generations of families.
Curious about School Storytellers?
Our passion is fueled by the stories that shape the future of education. Collaborating with us means not only amplifying your digital presence but creating a tapestry of narratives that genuinely showcase what makes your school extraordinary.
We're passionate about helping schools like yours discover the power of their stories. Reach out today, and together, we’ll turn your school's story into its greatest asset in attracting and engaging your dream families to showcase the incredible value your school brings to the world.
